Our Winning Marketing Plan
For Sale Sign
Royal LePage’s distinctive “For Sale” sign will be placed on your property within 48 hours of signing the listing or the listing taking effect.
ROYAL LEPAGE is Canada’s leading full service real estate organisation that has helped more Canadians buy and sell homes over the past 88 years than any other real estate company. When you list with me, the entire Royal LePage team goes to work for you. With over 9,000 employees and sales representatives in 225 Residential and Commercial and Associate Broker offices across Canada and the United States, your property will be exposed not just to some buyers but to all of our buyers across Canada.
Full Colour Feature Sheets
In the first few days of the listing, we will prepare a professional feature sheet of your home, including pictures, full home details and school/neighbourhood information, which will be distributed to other agents as well as to potential buyers. To do so, we will take professional photographs with cutting edge wide angle lens technology using a tripod for maximum effectiveness, both inside and out.
Full Virtual Tour
Your listing is provided with a full professional virtual tour linked to mls.ca, kwrealestate.com, Royallepage.ca, and all other websites that are linked to these. Virtual Tours give depth, floor plans, a true visual of the space in and outside of the home. This enables potential Buyers to tour your home before they actually visit it! This helps ensure that only really interested Buyers are coming through your home, Also, some Buyers may not think that your home is for them from the curb appeal, however, they may change their minds after they take a tour!
Print Advertising
We will advertise your home in the colour “Real Estate Book” and other media print until sold. You will also receive exposure in other local real estate media publications. Advertising will occasionally be successful in selling the specific advertised home. Its main purpose, however, is to create a large pool of potential buyers that allows us to match the right homes for these buyers. We have a large listing inventory and every time a home in your price range is advertised, the inquiry generated may well be made by the buyer for your home!
Just Listed Cards
To access potential buyers known to current property owners in your area, we will distribute Just-Listed cards with the photo of your home as soon as possible. There are often buyers with friends and family already living in your neighbourhood, just waiting to move close by. We mail these flyers to your neighbourhood to let everyone know, so they can tell their friends and family.
Agent and Public Open Houses
We will arrange open houses for all agents of all Brokerages to enable them to take a look at your home, and to give you some immediate feed back. Also, with your agreement, we will hold public open houses on weekends, as appropriate, and these are advertised in at least 4 media outlets.
Home Staging
Staging is the process of preparing any home for sale, regardless of price or location. The process of preparing your home for the market is “priceless”. Included in our marketing plan is our Complimentary Home Staging service with our Team Accredited Home Stager. We will go through your home with you, and stage it with you to sell for the best price, and much faster! “The way you live in your home, and the way you market your home are 2 very different things!”
www.kwrealestate.com
Your home will appear on our website where buyers can download all photographs, virtual tour, your feature sheet, and contact us directly with any questions. www.kwrealestate.com boasts the most “hits” by any realtor’s website in KW. Currently we receive 5,400 hits per month!! We correspond with many new buyers every day.
Communication
We will provide feedback to you after agent and/or public open houses. Even more importantly, we will follow up as quickly as possible after each and every showing by calling the showing agent and subsequently informing you of comments and any further interest. Furthermore, we ensure advertising and sign calls are handled by us and not just “the agent on duty” in our office. We list our direct cell numbers on all advertising to ensure we personally speak with potential buyers concerning your home.
Commitment and Dedication to Service
When you hire us, you will be getting three full-time agents on the cutting edge of technology. With direct lines, 24 hour pager service, BlackBerry, voicemail, and an after hours answering service, we are able to respond quickly to calls and email. We are committed to personally speaking with all other agents, potential buyers, and YOU personally during the marketing, negotiating, and after the sale of your home.
We will not “get the listing signed” and “pass you off” to secretaries to correspond with!!
We will sign our “Personal Service Guarantee” so that you can be assured that our promises are in writing. This guarantee allows you to cancel the listing if we do not live up to our promises.